Project: Polycase Catalogs

How do you make plastic boxes interesting? For Polycase, we develop a concept based on a topic that will appeal to electrical engineers; the main target audience for the product line. Saremo conceptualizes, creates editorial content, art directs and designs a new version of this product catalog on an annual basis. We've covered everything from the little-known stories behind everyday inventions to the history of robotics. This year, Polycase wanted to focus on their in-house customization capabilities, so we played off of the Monster Garage and Orange County Chopper craze, allowing customers to "Pimp Their Box."

Portions of a previous Polycase catalog