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Are You Brawling with Your Customers?
The other day I was watching an interview with Rob Chiarelli, music producer and engineer extraordinaire. (Sample clients include Christina Aguilera, Will Smith, Madonna and Leann Rimes.) The interviewer asked how Rob resolves creative differences — which are bound to run high when dealing with superstar egos. His response is spot on:
“They’re paying me for my opinion. They’re not paying me to fight.”
It is not uncommon for designers and marketers to adopt a “holier than thou” attitude. How about you? Are you fighting with your customers?
Recent Work
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G.W. Cobb Web Site
See how a simple site redesign can greatly improve the overall image of a company.
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Polycase Customization Video
Overview of customization capabilities for Polycase, manufacturer of plastic electronic enclosures.
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Giant by Georgia Boot 2011 Catalog
Giant by Georgia Boot needed a new product catalog for 2011 that bridged the stylistic gap between two divergent visual strategies. Saremo was able to successfully combine these two looks into a compelling catalog that showcases the product.
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